6. Internet Explorer and Bing are no longer jokes
Savvy Web surfers used to preach that "friends don't let friends use IE" -- especially those who recognized early that IE6 was the single worst browser ever created. But IE10 is a robust offering, fully competitive with Firefox and Chrome, and by making Do Not Track its default, Microsoft puts some meat behind its claim to be the "privacy leader." While browser share data is debatable, some analysts peg IE as the market leader, thanks to the browser's latest versions.
Meanwhile, Bing has long been a joke without a punch line. But its desktop version has become a visually attractive, multimedia-oriented Google alternative that delivers credible results, leading to a steady growth in search market share.