Released: Sept. 20, 2013
Along with the update to their flagship smartphone, the iPhone 5S, Apple also introduced a lower-cost (and therefore lesser powered and featured) model, the 5C. It looks plasticky because, in fact, its case is made of plastic. Pragmatically speaking, Apple had to bring out a cost-competitive model to go against the deluge of low-priced Android phones. Like the iPad mini, the iPhone 5C represents another sign that Apple these days is willing to step down from its premium image in order to woo potential customers who are more budget-minded about their tech gadget buys.