In Pictures: 22 ways Apple’s iPad video mixes fantasy and reality

Apple marketers are some of the best in the business, especially when showing off the new iPad Air in a promotional video. But don't fall completely for the marketing hype this holiday season. We break down one of their most compelling videos to separate real-world uses from fantasy.

In Pictures: 22 ways Apple’s iPad video mixes fantasy and reality prev next

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Our Take: Swiping the Cash Register Showing exotic places might make for great videos, but Apple marketers really need a dose of reality here. The iPad is one of the most costly gadgets on the market; it's unlikely that a small businessman in a poor country can afford one. If, by chance, he does carry around an iPad, it would probably mark him as a target for theft. The iPad is one of the most coveted gadgets by thieves. That's not to say that the iPad isn't great for small businesses. Retailers use the iPad extensively, thanks to apps and services such as ShopKeep, Square and PayPal.

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In Pictures: 22 ways Apple’s iPad video mixes fantasy and reality

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