Our Take: Swiping the Cash Register
Showing exotic places might make for great videos, but Apple marketers really need a dose of reality here. The iPad is one of the most costly gadgets on the market; it's unlikely that a small businessman in a poor country can afford one. If, by chance, he does carry around an iPad, it would probably mark him as a target for theft. The iPad is one of the most coveted gadgets by thieves. That's not to say that the iPad isn't great for small businesses. Retailers use the iPad extensively, thanks to apps and services such as ShopKeep, Square and PayPal.