It's lights, camera, and almost "action" for Apple's iPad tablet. During Sunday night's Academy Awards ceremony Apple trotted its iPad down the Hollywood red carpet (so to speak) launching a television advertising campaign. According to reports Steve...
Google, not known for using conventional marketing to promote its wares, has nonetheless found that such an approach is effective for its enterprise products and will roll out internationally a campaign it launched in the US in August.
Yahoo will spend more than US$100 million over the next 15 months to aggressively promote its brand and products globally, the company's CEO, Carol Bartz, said on Tuesday.
Microsoft's latest ad campaign will try to convince businesses that software can save them money even in a turbulent economy.
The U.K.'s advertising regulator banned a video advertisement for Apple's 3G iPhone, saying Wednesday that the ad exaggerates the phone's speed and is misleading.
When it comes to getting more sparks out of your business, many marketers turn to creative agencies for ideas, execution and distribution of new campaigns. Rather than just sitting back and letting your agency remain at the driver’s wheel, however, i...
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