Online advertising company Turn said Friday it will stop using a controversial tracking method by early next month that aids serving targeted advertisements to Verizon's mobile customers.
The Electronic Frontier Foundation has published a list of tools that can block online advertising companies from collecting web browsing data in ways that privacy advocates contend are deceptive.
The U.S. Federal Trade Commission has ended a nearly year-long inquiry into Yelp's businesses practices, after some companies claimed they received unfair or fraudulent reviews after turning down pitches to advertise.
While many activities have migrated online, Facebook is still eager to know how its users shop in physical stores.
If ads on Twitter weren't annoying enough, some will start asking for your credit card info, in the hopes you'll load up on store discounts.
Stores, sports venues and other users of Apple's iBeacons will have to walk a fine line between helping users and angering them with new in-app messaging from Adobe Systems' Marketing Cloud.
Yahoo is acquiring the video advertising platform BrightRoll for $640 million, in a move that could help to offset declines in its traditional display ad business.
Yahoo reported a 1 percent sales increase on Tuesday, a marked shift after multiple quarters of decline, though results in its critical ad business were mixed.
Ads are officially coming to Snapchat, in a form the company says is not "targeted," but Snapchat's own terms of service suggest it could do something very much like that.
A major change this year in how online advertisements are sold has been embraced by hackers, who are using advanced ad-targeting capabilities to precisely deliver malware.
Facebook is doubling the rewards it will pay for security vulnerabilities related to code that runs its advertising system, the company said Wednesday.
Malicious advertisements, some of which were displayed on YouTube, redirected more than 113,000 people in the U.S. to harmful websites in just a month, Trend Micro said Tuesday.
If you're like me, you might stroll past a local coffee shop or book store numerous times before you notice it's there or go inside. Facebook thinks an ad might give that extra nudge.
A "like" on Facebook is worth a lot to advertisers there. Now it's also worth something to advertisers in other mobile apps.
An expansion of how Facebook's user data is employed for advertising purposes is prompting questions over privacy.
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