Hoping to further boost its position in display advertising, Google scooped up Admeld, a company that aims to simplify the display ad buying process, the companies said Monday.
Google has issued a stern warning to Web publishers that carry its ads after noticing that some of them are improperly altering ad formats, behavior and targeting.
YouTube has introduced a new channel in India that offers blockbuster Indian movies for free to viewers, and landed Intel as a major sponsor.
Combining social media with location services and mobile phones represents the next generation of online marketing, according to speakers at the Search Marketing Expo in Seattle on Tuesday.
Google has acquired PostRank, a company whose hosted software measures user engagement with topics, brands, authors and content across social media sites.
Twitter, which has made generating ad revenue one of its priorities, has acquired AdGrok, a company whose software is designed to simplify the creation and management of campaigns using Google's AdWords search advertising service.
A U.S. senator has blocked a controversial bill that would enlist ISPs, search engines and other businesses in blocking access to alleged websites infringing copyright.
Yahoo, the perennial leader in U.S. display advertising, has lost its number-one spot in that market segment to arch-rival Google, according to an IDC report released on Thursday.
Online ad spending in the U.S. reached a record high in the first quarter, as companies expand their digital marketing budgets in reaction to people's increased Internet usage and engagement.
Yahoo CEO Carol Bartz and co-founder Jerry Yang opened the company's investor meeting on Wednesday addressing head on the company's tussle with Alibaba Group over the latter's decision to spin off its online payment unit Alipay.
Seeking to beef up its sales of premium online ads, Yahoo has agreed to acquire 5to1, a startup founded in 2009 by former executives from News Corp.'s Fox Interactive.
The U.K.’s Information Commissioner has told IT businesses to stop complaining and get on with allowing Internet users to opt out of receiving cookies from corporate websites warning that they cannot rely on browser settings to do the job for them.
The U.S. Department of Justice has been investigating Google for accepting ads for illegal online prescription-drug sales, according to a report in the Wall Street Journal on Thursday.
Google is under investigation by the U.S. Department of Justice in connection with its advertising program, and has set aside US$500 million for a potential resolution, the company said in a regulatory filing on Tuesday.
Several privacy and civil rights groups voiced support for an online do-not-track bill introduced in the U.S. Senate Monday, saying the legislation would give Web users control over their personal data.
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