Adobe Systems has acquired Efficient Frontier in order to boost its abilities to power advertising campaigns that use social networks and search engines to reach consumers, the company said on Wednesday.
The Protect IP Act, which would allow the U.S. Department of Justice to seek court orders focused on shutting down websites accused of copyright infringement, could come up for a vote in the U.S. Senate by early December, and one senator is threateni...
Several Republicans in the U.S. Congress who voted this year to overturn net neutrality rules -- with most opponents arguing the rules would create the first-ever regulation of the Internet -- have now signed on to sponsor one of two bills that would...
The Stop Online Piracy Act, the subject of a hearing before the U.S. House of Representatives Judiciary Committee Wednesday, has generated heated debate since lawmakers introduced it on Oct. 26.
Sponsors of the controversial U.S. Stop Online Piracy Act defended the legislation Wednesday, saying the proposal is needed to shut down websites trafficking in billions of dollars worth of online piracy.
The World Wide Web Consortium (W3C) has released the first draft of two standards intended to protect the privacy of Web users and allow them to opt out of Web tracking systems.
The partnership AOL, Yahoo and Microsoft announced last week to sell each other's "tier 2" display ad inventory could yield great benefits, but they need to pull off a complex integration of business and technology to make it work.
Yahoo, AOL and Microsoft have partnered to pool their display ad inventories and integrate their sales platforms so that they can offer each other's ads.
Online video advertising network ScanScout has agreed to settle U.S. Federal Trade Commission charges that it wrongly claimed that consumers could opt out of receiving targeted ads by changing their computer's browser settings to block cookies.
Google has lost the man who has led its government relations efforts in the Americas for more than six years, at a time when the company's operations face intense scrutiny from legislators and regulators.
People who want to limit the behavioral advertising and tracking they are subjected to on the Web aren't well served by some popular privacy tools, according to a Carnegie Mellon University study.
Help is on the way for anyone who has ever been puzzled by Google's choice of ads in their Gmail messages and their search results pages.
Adobe Systems has acquired privately owned Auditude in order to boost its video offerings with an advertising platform, the company said on Tuesday.
Google TV, the company's platform for Internet-connected televisions, has gotten an upgrade designed to simplify its user interface, improve its search engine, optimize YouTube access and open it for Android app developers.
Google, which had until now sought coupons and special offers directly from merchants for its Offers service, will now also aggregate and market offerings from other online daily deal providers.
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