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Article | 14/07/2010 Jumptap tries to capitalize on AdMob confusion
Hoping to make the most of a dispute between Google and Apple, Jumptap is offering developers who sign onto its mobile ad network the chance to collec...
Article | 10/07/2010 Yahoo hands over property sales listings to Zillow
Yahoo's real estate site will rely exclusively on Zillow for sales listings, as Yahoo continues its trend of handing over some of its portal services ...
Article | 8/07/2010 Twitter to promote marketers' special offers
Twitter has introduced another advertising service, hoping to generate revenue this time by promoting special offers, events and one-time deals from m...
Article | 17/06/2010 HP partners with Yahoo for targeted advertisements
Hewlett-Packard plans to use Yahoo's advertising network in a pilot program that will deliver targeted advertisements for content printed with its lat...
Article | 9/06/2010 Search marketers consider optimizing for Bing
Once Google cornered the bulk of the search market, many search marketers stopped optimizing their sites for other engines, but that could change when...
Article | 14/05/2010 U.S. online ad market grows in Q1
Online advertising spending grew 7.5 percent in the U.S. in the first quarter, a clear sign that the digital media industry is recovering from a rough...
Article | 5/05/2010 Lawmakers unveil online privacy legislation
Two U.S. lawmakers have released a draft bill that would require companies that collect personal information from customers to disclose how they colle...
Article | 22/04/2010 Yahoo Q1 revenue flat, profit rises
Yahoo's revenue grew slightly in the first quarter of 2010 but profits rose more strongly, as the company's display advertising business performed to ...
Article | 1/04/2010 Yahoo to shut down small-publisher ad network
Yahoo plans to close a beta advertising service through which small online publishers, such as individual bloggers, signed up to carry ads sold and di...
Article | 19/02/2010 US DOJ, EC clear Microsoft-Yahoo search deal
The U.S. Department of Justice and the European Commission on Thursday both unconditionally approved Microsoft and Yahoo's plan to work together in th...
Article | 8/02/2010 Microsoft to stop selling display ads for Facebook
Microsoft is expanding its search arrangement with Facebook but reining in its advertising deal with the social-networking site.
Article | 21/01/2010 Opera acquires mobile advertising company AdMarvel
Opera has acquired AdMarvel, which has developed a product suite that manages how ads are delivered to mobile phones, the Norwegian Web browser compan...
Article | 20/01/2010 Study: Click fraud rate relatively low in 2009's Q4
Click fraud, a practice that dilutes the efficacy of pay-per-click (PPC) advertising campaigns run in search engines like Google, stayed relatively lo...
Article | 19/01/2010 Ads to play bigger role in future mobile apps, says Gartner
The importance of advertising as a revenue source for developers will grow as users become less willing to pay for mobile applications, according to m...
Article | 7/12/2009 Yahoo launches tool allowing users to control targeted ads
Yahoo has rolled out a new tool to allow users of its advertising networks to control what targeted ads they receive, in response to growing demand fr...

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