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Article | 20/01/2010 Study: Click fraud rate relatively low in 2009's Q4
Click fraud, a practice that dilutes the efficacy of pay-per-click (PPC) advertising campaigns run in search engines like Google, stayed relatively lo...
Article | 19/01/2010 Ads to play bigger role in future mobile apps, says Gartner
The importance of advertising as a revenue source for developers will grow as users become less willing to pay for mobile applications, according to m...
Article | 7/12/2009 Yahoo launches tool allowing users to control targeted ads
Yahoo has rolled out a new tool to allow users of its advertising networks to control what targeted ads they receive, in response to growing demand fr...
Article | 24/11/2009 Google to buy display ad company
Just two weeks after buying mobile advertising company AdMob, Google on Monday announced plans to purchase Teracent, an online display advertising com...
Article | 12/11/2009 IDC: Worldwide online ad spending drops slightly in Q3
Global online advertising spending fell slightly in the third quarter, but there are signs that the market may be recovering and could start growing a...
Article | 30/09/2009 To fight online scammers, Bing shows warning ads
Look for a way to fix your credit or transfer money on Microsoft's Bing these days and you'll get some friendly advice from the U.S. Federal Trade Com...
Article | 23/09/2009 Google wins partial victory in legal battle over trademarks
Google appeared to have won a partial victory in its long-running legal battle with trademark owners Tuesday, when a senior judge at the European Cour...
Article | 23/09/2009 Facebook, Nielsen to ask users about display ads
Facebook is partnering with Nielsen on using a system that gathers feedback about whether online display ads are influencing Web users.
Article | 23/09/2009 Yahoo will shell out $US100M to promote its brand and products
Yahoo will spend more than US$100 million over the next 15 months to aggressively promote its brand and products globally, the company's CEO, Carol Ba...
Article | 22/09/2009 Microsoft shows off Bing tool for measuring ad effectiveness
Microsoft on Monday demonstrated a new tool for its Bing search engine that will allow advertisers to measure the effectiveness of their ads with onli...
Article | 16/09/2009 New York Times tricked into serving scareware ad
Scammers tricked the New York Times' Digital Advertising department into placing a malicious ad for fake antivirus software on the NYTimes.com Web sit...
Article | 11/09/2009 Google plans to offer micropayments service to media owners
Google is promoting a payments system to the newspaper industry that would let Web surfers pay a small amount for individual news stories, an idea tha...
Article | 6/08/2009 Microsoft slammed over Bing's sponsored online drug ads
Microsoft profits by selling online ads on its search engine to criminal gangs running pharmaceutical Web sites that offer medication to people withou...
Article | 6/08/2009 Online ad revenue continues to drop, says IDC
The economic downturn continues to weigh on online ad spending. The worldwide market dropped by 5 percent during the second quarter compared to the sa...
Article | 4/08/2009 Advertising and the future of wireless
Let's say you're an enterprise that manages a large fleet of vehicles using location-based services to track cars in real time.

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