It's not hard to find social media marketing tools these days. It's harder to locate social monitoring utilities, in your price range, that do everything your business needs. These 10 simple social tools can help you monitor campaigns and analyse the metrics to draw actionable insights and demonstrate real ROI.
analytics in pictures
The amount of data in the world is increasing exponentially, doubling every 18 months. Here are 10 real-world Big Data deployments you may not have realized were driven by big data.
How to tell if your Facebook, Twitter and LinkedIn efforts are paying off
With the arrival of El Capitan on Google Street View last month, you can now haul yourself virtually up one of the most famous rock faces in the world. Navigating certain streets in urban areas, however, can still be a challenge.
It's coming up on four years since ex-Sun CEO Scott McNealy launched Wayin, but the startup today bears little resemblance to its original self.
Facebook uses an algorithm for its News Feed, but CEO Mark Zuckerberg is after something much bigger: One that governs all human relationships.
Etsy is trying out a Kickstarter-like crowdfunding service that, if successful, could help the company grow its business by expanding the number and type of items available for sale on its site.
If you pore over news articles in your Facebook News Feed, expect to see more of them going forward.
Nearly a decade after research firms predicted major cost savings and clinical benefits from the use of health-IT, adoption rates among U.S. medical providers remain sluggish, with the industry slow to embrace the big-data movement.
Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.
Whitepapers about analytics
This paper explains why, with big data, it’s not about the type, amount or speed of data, but rather what we do with that data and the speed at which we do it. • Business intelligence reports and dashboards simply won’t give you with the level of detail and agility you need • Analytics can help gain a competitive advantage, but developing analytics maturity will help sustain that • This paper walks through each step of the analytics maturity journey, providing insights into the capabilities and tools to consider
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