Apple's opening of the iOS keyboard floodgates has created enough space for a small skirmish between Google's Gboard and Microsoft's Word Flow.
Apple changes the name of its store to better reflect what its retail operations offer.
If past practice is a guide, Apple will unveil the newest iPhones in just over three weeks, on Wednesday, Sept. 7.
From Steve Jobs to the Apple car, Cook looked back at Apple's past and looked ahead to its future in a wide-ranging interview.
New public betas for iOS 10 and macOS Sierra should follow shortly.
The Final Fantasy maker's exclusive new game plays to the Watch's strengths.
It appears that the popular augmented-reality game has also augmented Apple's revenue for the month.
New hires are the most diverse, but overall, the diversity of Apple's workforce still has room for improvement.
Apple, Facebook and Google each reported earnings this week, and though the results varied, they also reaffirmed the scale and industry-wide impact of these massive tech companies.
Apple's proposed service combined live TV with on-demand streaming of entire seasons, but major networks didn't bite. The Wall Street Journal explains why.
Tim Cook told employees in Cupertino that Apple sold its 1 billionth iPhone last week.
Apple has reported its second straight quarter of falling iPhone sales, hit by stiff competition in China and the ongoing slowdown in the worldwide smartphone market.
A new Apple app called Breathe is coming soon to the Apple Watch, as part of the watchOS 3 and iOS 10 update. This app monitors your breathing, and helps users alleviate stress. Here's everything you need to know about Breathe for Apple Watch
New rumors suggest Apple's forthcoming iCar will hit the road a year later than originally anticipated.
AppleCare+ customers have filed a class-action lawsuit in California over refurbished Apple gear.
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