With augmented reality (AR) being developed to take advantage of cloud, mobile, big data and social technology -- Gartner's "nexus of forces" -- is it possible AR could become a fifth component of the nexus?
The technology has been around for quite some time, but like so many other fringe smartphone features, augmented reality has yet to present itself as a must-have for consumers.
The Commonwealth Bank (CBA) released a new iPhone app yesterday that it says will revolutionise the property market in Australia and change how home buyers will search for a property.
Mobile phone technology vendor Qualcomm plans to offer an augmented reality platform and software development kit, the company said on Wednesday at its Uplinq conference.
Adidas' new Augmented Reality shoe hits stores in San Francisco this week, introducing browser-based gaming to footwear. Or at least we think that's what it's doing -- it's hard to understand just what's going on without actually having the shoe for ...
Augmented reality, long a staple of science fiction, is here, there and everywhere. A search on Google News brings up nearly 700 recent stories about the technology and the companies that claim to offer it.
Have you ever found yourself in an unfamiliar city with no clue about where to go and what to see? What if you could just hold up your phone, snap pictures of your surroundings, and discover interesting local restaurants and landmarks? With augmented...
Augmented reality technology is getting a lot of attention these days -- particularly the use of AR with smartphones. The idea is that by using certain software, you can turn your iPhone, Droid or other smartphone into a virtual heads-up display. Aim...
The mobile augmented reality market will reach US$732 million by 2014, fueled by paid application downloads, subscription services and advertising, according to a new report from Juniper Research.
We all use Google. Well, maybe not Bill Gates, but that's about it. Now, Google is hoping to become an even bigger part of our everyday lives.
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