If I was Microsoft, and I was coming out with a new search engine, I would make all efforts to disassociate it from the name Microsoft. Let's face it, when it comes to new tools, we all want the little guy to win. Now that Google is itself a monolith...
Microsoft has picked Bing as the branding for its new search engine, putting to rest months of speculation of what the next iteration of Live Search would be called.
Microsoft's latest vehicle for achieving the elusive goal of Web dominance is Bing. Previously known as Kumo while in development, Bing replaces Microsoft's Live Search brand and carries forward the company's strategy for taking on Google and Yahoo. ...
After weeks of speculation and pre-release ballyhoo by bloggers and online commentators, Microsoft Corp. this morning took the wraps off its new search site, Bing.
Microsoft's new search engine, Bing, will help the company gain some search share against Google and has features that users will find helpful, but it is in no way a quick fix for the company's poor position in the search market, analysts said.
The release of Wolfram Alpha Inc.'s WolframAlpha fact engine last week and the expected unveiling of Microsoft Corp.'s new search engine tomorrow are creating some unease for longtime search champ Google Inc.
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