Discovery reigns supreme when it comes to engaging consumers via mobile devices, according to Facebook’s global VP of business marketing.
If a television ad ran for less than a second, without sound, and was partly or completely obscured on the screen, you could safely assume the advertiser would want their money back.
Google and YouTube’s “walled garden” approach to digital advertising is more about gaining marketshare and power than helping brand marketers reach consumers in the most relevant, effective way, according to the chief of TubeMogul.
Google is taking another step away from Flash, Adobe Systems' multimedia program widely criticized for its frequent security vulnerabilities.
Yahoo will cut 15 percent of its workforce and close some online services in a major turnaround plan announced Tuesday.
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