Many sales and marketing campaigns would be pointless if they didn’t eventually lead to the brand collecting money from its customer. And the goal is to make the payments process as painless as possible, if not entirely invisible.
The location-based tool may help you download a boarding pass app at the airport or an audio tour during a trip to the museum.
Tracking consumers in real-time, zero-click ordering and delivering pizzas via artificially intelligent robots are just some of the latest innovations underway at Domino’s.
Marketing-software maker Marketo has agreed to be acquired by private equity firm Vista Equity Partners for US$1.79 billion, the company announced Tuesday.
Sydney's creative light festival Vivid Sydney is set to engage with participants on a whole new interactive level with Intel's new 3D facial recognition technology.
Whitepapers about digital marketing
Social media provides a wealth of data that can tell you a lot about your brand and your consumers - providing you can effectively act upon that data. According to Digiday, "48% of digital marketing executives say they focus 'relentlessly' on building customer insights, yet few are executing those strategies in meaningful ways." This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
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First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.
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