Salesforce.com CEO Marc Benioff on Thursday attempted to cement an image of the vendor as a full-blown application development platform provider, not merely a purveyor of SaaS (software-as-a-service) applications.
Salesforce.com on Wednesday announced a VAR (value added reseller) program for its Force.com development platform, in a bid to spur wider adoption of the on-demand CRM (customer relationship management) vendor's homegrown technology.
Salesforce.com is hoping to drive more interest from corporate developers and ISVs in its Force.com development platform by offering limited, no-cost access, the on-demand CRM (customer relationship management) vendor announced Monday.
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