Lego, the Danish maker of the namesake toy bricks known to kids all over the world, has figured out what appears to be an ingenious way to combine the physical world of their traditional building blocks with the virtual world of app games.
Sony and Lego are working together on creating a new generation of products that bridge the gap between toys and video games.
The technology has been around for quite some time, but like so many other fringe smartphone features, augmented reality has yet to present itself as a must-have for consumers.
Danish toy company Lego and 3D design company Autodesk want to make it easier for tech-savvy children to build complicated robots by introducing 3D software that shows every step in the building process.
Danish company The Eye Tribe is leading a new project that will make it possible to control smartphones and tablets using eye movements.
Danish toy company Lego is pushing its toys into the mobile age with the Life of George iPhone app, which combines a digital and physical gaming experience.
LEGO Star Wars III: The Clone Wars has hit store shelves around Australia today, with releases on the Nintendo DS and Wii, Sony PlayStation 3 and PSP, and Microsoft's Xbox 360. The Nintendo 3DS version of the game will be available tomorrow morning a...
Hello World! One Lego enthusiast has made a working printer using spare Lego bricks, a felt-tip pen, a few mechanical parts, and a heap of ingenuity.
Toy construction set company Lego Group plans to launch an MMOG (massively multiplayer online game) in the second half of this year, to be called Lego Universe, said Mark Hansen, director of business development and LEGO lead for the project.
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