marketing

News about marketing

Article | 12/05/2011 Student charged with posting counterfeit coupons to 4chan
A computer security student at New York's Rochester Institute of Technology has been arrested on charges that he posted counterfeit Internet coupons t...
Article | 12/04/2011 Epsilon: a watershed for an industry under siege
Last week, consumers in the U.S. were bombarded with e-mail messages warning them of what may be the most widely felt data breach in U.S. history. A c...
Article | 7/04/2011 Epsilon worries it may lose business after major data breach
The company responsible for one of the most publicized data breaches this year fears it may now lose some business but says that it continues to pump ...
Article | 5/04/2011 About 50 clients hit by Epsilon e-mail marketing breach
About 50 companies were affected by a major security breach at e-mail service provider Epsilon Interactive that caused many U.S. corporations to warn ...
Article | 2/04/2011 Bank customers warned after breach at Epsilon marketing firm
JP Morgan Chase and the Kroger supermarket chain are warning customers that their names and e-mail addresses may have fallen into the wrong hands afte...

Features about marketing

Article | 15/04/2010 SEO strategies for marketers, new search trends
As the online search industry matures, SEO (search engine optimisation) has become much more than a keyword targeting tactic: it has evolved into opti...
Article | 15/04/2010 How to get the most out of your advertising agency
When it comes to getting more sparks out of your business, many marketers turn to creative agencies for ideas, execution and distribution of new campa...
Article | 13/04/2010 Top 5 tips for maximizing a small marketing budget
As you travel into the office every day, you’re likely to come across massive ad campaigns distributed across print newspapers and magazines, billboar...
Article | 13/04/2010 How to get the best results from e-mail marketing
While e-mail marketing may have a bad name in certain circles, seasoned online marketers understand the vast potential rewards in terms of conversions...
Article | 13/04/2010 Top 5 customer retention strategies for marketers
It used to be that customer retention lay solidly within two areas of any business: manufacturing and customer service or support. It was up to the ma...

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