If there’s not a saying about, ‘If you’re going to have full-blown influenza, then you may as well have it while the Olympics are on’ then there probably should be. I’ve spent much of the past week bed ridden, but that’s also given me the opportunit...
Pokémon GO has been a huge phenomenon in the three weeks since its release, with gamers all over the world reliving their childhood through the augmented reality (AR) game. You only have to look at what people are saying on social media and in the ne...
As a blogger, you know that without social media you have few chances to attract people back to read your website. Social Media can be challenging, but here 6 easy tips for bloggers to develop your presence on social media - it really works!
How often have you wondered how you stack up against your commerce marketing colleagues and competitors? You may be proud of what you've accomplished, however you know there could be other things you should be doing to make your commerce marketing pr...
As the online search industry matures, SEO (search engine optimisation) has become much more than a keyword targeting tactic: it has evolved into optimising your brand presence through search. The advance of search algorithms has increased the import...
When it comes to getting more sparks out of your business, many marketers turn to creative agencies for ideas, execution and distribution of new campaigns. Rather than just sitting back and letting your agency remain at the driver’s wheel, however, i...
As you travel into the office every day, you’re likely to come across massive ad campaigns distributed across print newspapers and magazines, billboards, radio broadcasts, outdoor advertising panels and various other media outlets. While the big bran...
While e-mail marketing may have a bad name in certain circles, seasoned online marketers understand the vast potential rewards in terms of conversions. Finding the right message, distribution methods and conversion funnel to get the best results from...
It used to be that customer retention lay solidly within two areas of any business: manufacturing and customer service or support. It was up to the manufacturing process to ensure a quality product that would invoke a certain amount of brand loyalty ...
Social media offers an amazing array of opportunities for the marketer who knows how to use them to full effect. Social media isn’t an end in itself, however, and it is best used to complement other marketing strategies rather than used as a sole mar...
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