As the online search industry matures, SEO (search engine optimisation) has become much more than a keyword targeting tactic: it has evolved into optimising your brand presence through search. The advance of search algorithms has increased the import...
When it comes to getting more sparks out of your business, many marketers turn to creative agencies for ideas, execution and distribution of new campaigns. Rather than just sitting back and letting your agency remain at the driver’s wheel, however, i...
As you travel into the office every day, you’re likely to come across massive ad campaigns distributed across print newspapers and magazines, billboards, radio broadcasts, outdoor advertising panels and various other media outlets. While the big bran...
While e-mail marketing may have a bad name in certain circles, seasoned online marketers understand the vast potential rewards in terms of conversions. Finding the right message, distribution methods and conversion funnel to get the best results from...
It used to be that customer retention lay solidly within two areas of any business: manufacturing and customer service or support. It was up to the manufacturing process to ensure a quality product that would invoke a certain amount of brand loyalty ...
Social media offers an amazing array of opportunities for the marketer who knows how to use them to full effect. Social media isn’t an end in itself, however, and it is best used to complement other marketing strategies rather than used as a sole mar...
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First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.
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