marketing

marketing

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  • How badly has the Olympics on 7 app failed in week 1?

    ​If there’s not a saying about, ‘If you’re going to have full-blown influenza, then you may as well have it while the Olympics are on’ then there probably should be. I’ve spent much of the past week bed ridden, but that’s also given me the opportunit...

  • Social media ​stats behind Pokémon Go's success

    Pokémon GO has been a huge phenomenon in the three weeks since its release, with gamers all over the world reliving their childhood through the augmented reality (AR) game. You only have to look at what people are saying on social media and in the ne...

  • ​The top 3 commerce marketing tactics of the future

    How often have you wondered how you stack up against your commerce marketing colleagues and competitors? You may be proud of what you've accomplished, however you know there could be other things you should be doing to make your commerce marketing pr...

  • SEO strategies for marketers, new search trends

    As the online search industry matures, SEO (search engine optimisation) has become much more than a keyword targeting tactic: it has evolved into optimising your brand presence through search. The advance of search algorithms has increased the import...

  • How to get the most out of your advertising agency

    When it comes to getting more sparks out of your business, many marketers turn to creative agencies for ideas, execution and distribution of new campaigns. Rather than just sitting back and letting your agency remain at the driver’s wheel, however, i...

  • Top 5 tips for maximizing a small marketing budget

    As you travel into the office every day, you’re likely to come across massive ad campaigns distributed across print newspapers and magazines, billboards, radio broadcasts, outdoor advertising panels and various other media outlets. While the big bran...

  • How to get the best results from e-mail marketing

    While e-mail marketing may have a bad name in certain circles, seasoned online marketers understand the vast potential rewards in terms of conversions. Finding the right message, distribution methods and conversion funnel to get the best results from...

  • Top 5 customer retention strategies for marketers

    It used to be that customer retention lay solidly within two areas of any business: manufacturing and customer service or support. It was up to the manufacturing process to ensure a quality product that would invoke a certain amount of brand loyalty ...

  • Integrating social media into your marketing mix

    Social media offers an amazing array of opportunities for the marketer who knows how to use them to full effect. Social media isn’t an end in itself, however, and it is best used to complement other marketing strategies rather than used as a sole mar...

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PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

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