JP Morgan Chase and the Kroger supermarket chain are warning customers that their names and e-mail addresses may have fallen into the wrong hands after someone broke into computer systems at e-mail marketing giant Epsilon.
Hoping to grab some of the $US70 billion yearly worldwide market of electronic commerce software and services, IBM has launched an e-commerce practice focused on retail operation integration and analytics.
Microsoft is reportedly set to spend half a billion dollars on a marketing blitz to promote the upcoming launch of Windows Phone 7. For the sake of the success of Windows Phone 7, hopefully Microsoft understands that getting the right message in fron...
Search marketing isn't all about Google these days.
Oracle has acquired the intellectual property assets of Market2Lead, maker of marketing automation and demand-generation software, for an undisclosed sum.
Apple's iPad, announced Wednesday, has already led to one complaint to the U.S. Federal Trade Commission in which a consumer charged Apple with false advertising by showing Adobe Flash working on the device.
Although Infor is one of the largest ERP (enterprise resource planning) vendors in the world after SAP and Oracle, you might never know it from scanning the tech headlines.
When the Internet arrived for mass public consumption in the mid-'90s, a whole new world of advertising to and communicating with customers and potential customers cracked open its gates. Companies of all sizes began creating Web sites and putting th...
Global online advertising spending fell slightly in the third quarter, but there are signs that the market may be recovering and could start growing again soon, according to IDC.
Google, not known for using conventional marketing to promote its wares, has nonetheless found that such an approach is effective for its enterprise products and will roll out internationally a campaign it launched in the US in August.
Sales and marketing technology group, RightNow, has published a report on ‘rules of engagement’ for enterprises looking to integrate social media utilities such as Facebook and Twitter into their operations.
Proving that it is not immune to the economic downturn, Google plans to lay off 200 people, including 15 across Australia and New Zealand, in its sales and marketing group.
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