Apple has taken a big step into augmented reality by acquiring Metaio, a German company whose technology has been used by Macy's, BMW and furniture retailer Ikea.
Want to see how that coffee machine looks on your counter before you buy it? A crop of startups see a business in helping you visualize.
The technology has been around for quite some time, but like so many other fringe smartphone features, augmented reality has yet to present itself as a must-have for consumers.
The latest version of Metaio's development tool Creator will make it easier to add new content to augmented reality, thanks to the company's cloud platform.
Most Popular Reviews
- 1 Sony Xperia Z5 Premium review: Is the world ready for a 4K phone?
- 2 D-Link Taipan AC3200 Ultra tri-band modem-router review
- 3 Dell XPS 13 (2016) review: Making the very best Ultrabook
- 4 Microsoft Surface Book review: The verdict on Microsoft's first notebook
- 5 Telstra Wi-Fi 4GX Advanced III review: Testing the world's first 600Mbps wireless hotspot
Join the PC World newsletter!
Best Deals on PC World
Latest News Articles
- Dell's private buyout shortchanged shareholders, court rules
- Atari's going to build IoT devices that talk over a low-power network
- Marketo gets scooped up into the private world for US$1.79 billion
- Kaby Lake starts strong as Intel retools PC strategy
- OEM software update tools preloaded on PCs are a security mess
GGG Evaluation Team
First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.
- CCExcel DeveloperVIC
- CCApplication System EngineerACT
- FTLinux Infrastructure EngineerVIC
- CCContract Analyst Programmer (MS SQL Server/C#.NET)160520/AP/vmtAsia
- CCSr. Net DeveloperVIC
- CCSenior Programmer (Data Engineering)NSW
- CCICT Fleet and Equipment Audit ResourcesSA
- CCSenior Project ManagerVIC
- CCSolutions Architect - SAP HANAQLD
- CCOracle Siebel Administrator - JULY STARTACT
- CCTechnical Specialist - IP Network Design - Juniper MXNSW
- CCMultiple .Net DevelopersNSW
- CCContract Analyst Programmer (.NET C#/MS ASP .NET) 160526/AP/263Asia
- CCProjects Resource/ Workforce ManagerVIC
- CCTechnical System Engineer (Linux/Mobile/SQL)160524/TSE/vmtAsia
- FTSenior Developer (Full stack)SA
- CCBusiness Systems AnalystQLD
- CCService Provider Manager - DesktopVIC
- CCChange manager/Change LeadNSW
- CCInfrastructure Deployment ManagerVIC
- CCData Engineer | Real Time StreamingNSW
- FTPega Operation Engineer - CEPNSW
- FTData & Analytics Technology Platform ManagerVIC
- FTTechnical WriterACT
- CCBI/Information/Data/Solution ArchitectNSW