Discovery reigns supreme when it comes to engaging consumers via mobile devices, according to Facebook’s global VP of business marketing.
Researchers in Singapore began a two-year trial this week of a smartphone app that attempts to use artificial intelligence to influence the real world decisions of users.
Google has taken a big step in its efforts to make mobile websites act more like native applications on Android smartphones, by adding notifications to its browser.
Telecom operator Telefónica has launched the first mobile ad-exchange platform to use the operator's customer demographics and real-time location data to serve targeted mobile ads, the company said on Wednesday.
Adobe Systems has added mobile features to its Marketing Cloud, allowing companies to better target smartphones with the help of geolocation and app analytics.
Most Popular Reviews
- 1 Google Pixel XL full, in-depth smartphone review: Phones just got smarter
- 2 Sony Xperia XZ review: turbo-charged last-gen phone
- 3 Hisense Series 7 ULED 4K UHD TV review
- 4 Sony X9300D and X8500D UHD 4K TV review
- 5 Moto X Force review: Leading features from a mid-range phone
Join the PC World newsletter!
Latest News Articles
- Google Fiber puts expansion plans on hold to review strategy
- Apple iPhone 7 Plus review: including Portrait Mode
- Civilization VI review: Learning from some (but not all) of history's mistakes
- Dyn attack: US Senator wants to know why IoT security is so anemic
- Apple's Q4 2016 results: Better than expected with 45.5 million iPhones sold, but revenue continues to slide
GGG Evaluation Team
First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.
- Google Pixel XL full, in-depth smartphone review: The new best Android phone
- Japan Robot, gadget and car expo slideshow
- Panasonic DX900U UHD 4K smart TV review: Best all-round TV ever?
- What's the difference between an Intel Core i3, i5 and i7?
- Laser vs. inkjet printers: which is better?
- CCSolution ArchitectNSW
- FTSenior Network Engineer - Capital TradingNSW
- FTMicrosoft Dynamics AX Manufacturing ConsultantSA
- CCSenior IT Project ManagerVIC
- CCContract Systems Analyst (SQL/Web) 161027/SA/842Asia
- FTSystems Engineer | Defence & Federal Govt | NV1 / NV2 clearanceACT
- FTPega DeveloperVIC
- TPProject ManagerVIC
- FTSenior Murex DeveloperVIC
- FTInstructional Designer - eLearningSA
- CCTest Analyst - Mid/Junior levelVIC
- FTMicrosoft Dynamics AX Functional Consultant Advanced Warehouse ManagementWA
- CCNetwork and Security Design EngineerNSW
- FTSoftware DeveloperWA
- FTMobile DeveloperNSW
- CCSenior Web DeveloperNSW
- CCSecurity Architect (Big Data / Cloud) Finance Contract Sydney CBDNSW
- FTGraduate Software Consultant - SQL Server programming skillsACT
- CCDigital Project ManagerNSW
- FTMigration Release ManagerACT
- CCSolution Architect - BRISBANE BASEDVIC
- CCUnix Project LeadNSW
- FTProject Lead / Business Analyst | SalesforceQLD
- FTSystems SpecialistNSW
- CCSenior Siebel DeveloperACT