Dr. Dre's long-awaited new album Compton: A Soundtrack debuted last week on Apple Music as the service's first high-profile exclusive, and while the release was a big one, it was unclear if Apple could juice enough interest to make exclusivity worth ...
Showing all viewers the same commercial six minutes into, say, an episode of "Modern Family" might soon be over. If you're watching it online.
An assortment of video ads will soon start appearing in Facebook users' feeds as the company grasps at a larger slice of the lucrative TV advertising market.
How many eyes see a tweet about television? Nielsen wants to find out, and let marketers know so they can make more informed advertising decisions on Twitter.
Google's Android mobile operating system is still steadily expanding its share of the U.S. smartphone market, as industry watcher Nielsen reports that 43% of American smartphone subscribers use Android-based devices.
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