Oracle customers pay handsome fees to attend its OpenWorld conference each year, and many of them felt short-changed Tuesday when Larry Ellison skipped his final keynote to watch an America's Cup sailing race.
Oracle is offering a series of new services that position it as a one-stop shop for all things cloud and directly target the likes of Amazon Web Services and Salesforce.com.
While SAP has made no secret of its desire to lure customers running Oracle databases over to its own HANA in-memory platform, any doubt that Oracle would fight back has been erased.
Oracle has hyped its new 12c database as faster and more powerful than ones that have come before, and now it's highlighting the release's ability to easily serve up multiple databases of varying size and scope according to a particular user's needs.
Oracle is doubling down on "big data" with a number of new products and enhancements to existing ones, in hopes that customers looking to analyze massive amounts of information for business insights will in turn invest further in Oracle.
Last week's OpenWorld conference made on thing clear: Oracle remains committed to its next-generation Fusion Applications but massive growth in the product line is probably not around the corner.
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First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.