Modern mobile technology may have been born with the first iPhone, a quintessential consumer device, but it wasn't long before the business possibilities began to emerge. Fast forward to today, and it's difficult to find a company that hasn't embrace...
It's coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities.
Data-science and analytics capabilities are popping up with increasing frequency in enterprise applications of virtually every shape and size, and Salesforce's CRM platform is no exception. Barely a week after adding a new predictive decision-making ...
Former US Secretary of State, Hillary Clinton, sees value in social media and other technologies as tools for connecting people, but she feels their impact pales in comparison to in-person meetings when it comes to solving society's biggest problems.
Having a great new customer relationship management system won't be worth much until you figure out how to get everyone to use it. CRM experts provide tips on how to get members of your sales, marketing and customer service teams to actually use that...
Salesforce.com's pending US$2.5 billion purchase of marketing software vendor ExactTarget will help it develop a new $1 billion annual revenue stream and set the company on a clear strategic course for the foreseeable future, according to Salesforce....
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