After spending billions to acquire a series of marketing-related software companies, Oracle is now undergoing the process of creating a unified suite it can take to battle against competing offerings from the likes of Salesforce.com and Microsoft.
Microsoft is about to make a fresh run at its CRM (customer relationship management) rival Salesforce.com with new capabilities for marketing automation, customer support and social media monitoring.
Customer experience has emerged as one of the enterprise software industry's hotter segments of late, as companies try to run marketing, sales and support across both traditional and digital channels.
Salesforce.com has announced a new set of tools aimed at Microsoft .NET developers, in a move that acknowledges customers' existing investment in .NET and which could help expand the size of Salesforce.com's developer community.
Kicking off an initiative to better bridge cloud services with its own software, Oracle has released an adapter that allows organizations to copy data between their Salesforce.com accounts and Oracle software.
Salesforce.com has spent plenty of time lately discussing its new Salesforce1 development platform, but most of its customers remain focused on the vendor's core CRM (customer relationship management) application, which has just received a significan...
Oracle is buying Corente, maker of SDN (software-defined networking) technology for WANs (wide area networks), in a strike against competitors such as Cisco and IBM. Terms of the deal, which is expected to close early this year, weren't disclosed on ...
Microsoft is rounding out its Dynamics CRM (customer relationship management) product by acquiring Parature, maker of cloud-based software companies can use to create self-service portals for customers.
While the bulk of enterprise software is still deployed on-premises, SaaS (software as a service) continues to undergo rapid growth. Gartner has said the total market will top $22 billion through 2015, up from more than $14 billion in 2012.
Oracle is set to acquire business-to-consumer marketing software vendor Responsys for US$1.5 billion in a bid to flesh out its own capabilities as well as strike back at rivals such as Salesforce.com and Microsoft.
The creator of NoSQL database CouchDB says he is taking a job at Salesforce.com where he will work on a "quite ambitious" and "ridiculously cool" project related to the vendor's cloud infrastructure.
It's been another busy year in the enterprise software industry, marked by high-profile acquisitions and IPOs, the rise of in-memory computing, a red-hot HCM (human capital management) market, and even the apparent settling of a long-running Silicon ...
Salesforce.com has completed a review of the judging process for the hackathon it held at last month's Dreamforce conference, and as a result it will award a second US$1 million prize to the initial runner-up.
Salesforce.com has come under fire from critics who say the "hackathon" it held at last week's Dreamforce conference was judged unfairly, and CEO Marc Benioff is now promising a thorough investigation.
With a lull in major tech earnings news this week, Intel's investor day and Salesforce.com's Dreamforce developer and partner conference gave market watchers plenty to mull over.
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