Twitter is becoming an increasingly important tool for marketing and search optimization and experts are learning more about how to best use the service, they said Tuesday during a panel at Search Marketing Expo in Seattle.
Google has started using individual authors not just the publications they write for as one of its criteria for ranking search engine results.
Google is tying its Analytics and Webmaster Tools applications more closely together in an effort to give Web publishers a joint view of internal site traffic and search engine optimization (SEO) data.
Google has acquired PostRank, a company whose hosted software measures user engagement with topics, brands, authors and content across social media sites.
YouTube has set up a library of videos carrying the Creative Commons license, that creators can easily reuse and incorporate into their work, the Google video sharing service said on Thursday<a href="http://youtube-global.blogspot.com/2011/06/youtube...
In a rare display of collaboration, Google has joined forces with its search rivals Microsoft and Yahoo in a project intended to improve the Web crawling and indexing of structured data, which often originates in databases and loses its format when c...
Google is rolling out its +1 recommend button across third-party web sites, as well as to Google properties, a day after Twitter introduced a "Follow" button for third-party sites.
When former Google CEO Eric Schmidt took the stage at the AllThingsD conference, it was almost guaranteed that he would blurt out something controversial. But Schmidt didn't go over the top -- he did, however, admit that Google "screwed up" on its so...
Just as Google releases its +1 button to the Web, many industry watchers are scratching their heads after hearing former CEO Eric Schmidt admit that he missed the boat on social networking.
Twitter has revamped its search engine, improving relevance and adding multimedia content to results, and in a few weeks it will start letting users attach photos to their posts via a new native feature on Twitter.com.
Using Google to search for airline flights just got a little easier. The search giant announced Friday that it's adding flight schedules to travel-related searches.
PayPal and parent eBay have filed a suit against Google and two former executives alleging that they have misappropriated their trade secrets in the area of mobile payments and point-of-sale strategies.
Chinese search engine Baidu is working on a multi-language platform for markets outside China, senior vice president Shen Haoyu said on Thursday.
By June, the number of Google Map queries that come from mobile devices will permanently surpass the number of queries coming from desktop computers, Google Vice President Marissa Mayer revealed Wednesday.
Yahoo CEO Carol Bartz and co-founder Jerry Yang opened the company's investor meeting on Wednesday addressing head on the company's tussle with Alibaba Group over the latter's decision to spin off its online payment unit Alipay.
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