It's not hard to find social media marketing tools these days. It's harder to locate social monitoring utilities, in your price range, that do everything your business needs. These 10 simple social tools can help you monitor campaigns and analyse the metrics to draw actionable insights and demonstrate real ROI.
social media in pictures
Some of the names on our Top 12 list are familiar industry figures. Others are hardly household names. The common thread: They have all made billions from social media.
How to tell if your Facebook, Twitter and LinkedIn efforts are paying off
It’s been quite the month for corporate social media activity. Both Burger King and Jeep have seen their Twitter accounts hijacked, with hilarious results. Meanwhile, Google’s attempt to stir up genuine conversation around its Google Glass project saw some negative feedback. Some brands are even pretending to have their accounts hacked simply for the publicity. But social media blunders are nothing new, and the technology industry is not immune to them
Facebook annoyed and puzzled many people last year when it forced them to download its Messenger app for chats. Its reasons for doing so are now clearer: Messenger is becoming a beast of an app, with its own links to outside businesses and software a...
There's nothing like a brand-new medium to put marketing departments into overdrive, and it would be hard to find a better example than the recent, rapid-fire arrival of live-stream video apps Meerkat and Periscope.
The popular group chat tool Slack suffered a hack of its central database last month, the company admitted Friday, potentially compromising users' profile information like log-on data, email addresses and phone numbers.
In 10 years, there may be no need to check Facebook's site to see what that friend overseas is up to. You might just pick up a pair of goggles, reach out and hold her hand at her birthday party.
Facebook-owned WhatsApp, the popular mobile messaging and calling service, has no immediate plans to offer tools to outside developers to let them build services on top of it.
Weddings. Job promotions. News articles. Facebook thinks it knows what the best stories are to drop in your news feed. But some users might want to see things their own way.
There's a fine line between awesome and annoying. Take Facebook: Most of the time, it's great, but a few things about the service drive me crazy.
Despite sharing every banal aspect of my life in mind-numbing detail, I remain some way short of 150,000 Twitter followers.
Since its creation in 2006, Twitter has exploded to become one of the most popular social networking and microblogging services in the world. But despite its popularity, only a minority of the Twitter's registered members [[artnid: 339161|use it regu...
Instagram has more than 130 million active users, but wading through all of that latte art to find the best of the best is no easy task.
While most Twitter users don't find themselves in court because of their errant or unwise tweets, they could offend a boss, tarnish their name or brand, or even put off a potential employer.
Salesforce.com's pending US$2.5 billion purchase of marketing software vendor ExactTarget will help it develop a new $1 billion annual revenue stream and set the company on a clear strategic course for the foreseeable future, according to Salesforce....
Part two of a two-part series. For a contrarian view, see "Why PCs, not smartphones, are best for social media sharing."
Some healthcare providers, financial services firms and other companies in highly regulated industries are taking full advantage of social media, even though they're awash in rules. Here's how they do it.
Whitepapers about social media
The CMO Council has partnered with SAP to bring you this report on how to map the operational gap in customer insight and experience, including detailed findings from a 32-question online audit of 245 senior marketing executives across 16 countries.
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