Today’s customer experience management (CEM) programs require the involvement and collaboration of all key stakeholders within the enterprise. Aberdeen Group believes that two of these stakeholders are the CIO and CMO, and they must be aligned to drive superior customer and corporate value.
The abundance of legacy applications in the contact centre can trap a business into rigid, inefficient processes and introduce undue complexity. A unified, omni-channel desktop can transform customer experience without the cost and complexity of rip and replace. This whitepaper explains how companies can save time and money by taking advantage of existing resources in a new way.
Learn how different companies have integrated Cloud Web Self Service with the on-premise Siebel Contact Center to deliver a multichannel customer service experience.
Learn how the federal government is taking notice of lessons learned in the private sector because it's beginning to understand that citizens are also consumers—and as such, are looking for the same streamlined experience they get elsewhere online when interacting with the government.
Don’t let your customers move faster than your company does with digital interactions. Migrate to the new interconnected service culture, powered by smart devices and the Web to beat the competition and satisfy customers. Read this document to see how you too can climb up to cloud level and use new multichannel applications as your customer service solution.
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