White Papers: Customer Relationship Management




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Business Processes and Customers - Difficult Domains to Integrate
By Sword Ciboodle | 11/4/2011
Despite spending many billions of dollars on Customer Relationship Management projects, poor customer service is still pervasive. Those projects that have succeeded have recognized the central role of a process-oriented approach. By understanding and supporting both the processes within the organization and those that exist between the fi rm and its customers, the enterprise can reduce costs, take agility to the next level, and at the same time, build truly effective relationships that customer’s value. (1) The net result is top line growth at the expense of competitors, all the while driving down costs. Read on.
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Case Study: Crazy John’s - Fulfil their Speedy Expansion Plan
By Sword Ciboodle | 11/4/2011
Read here how Crazy John’s chose Sword Ciboodle to provide their contact centre and retail stores with a comprehensive and consistent view of all customer information across all service channels. Integration to more than 25 backend systems provide real-time payment processing at point of sale, and fully leverage existing technology investment. Operational dashboards optimise business decision making capability, giving management a dependable view of actual as well as pipeline sales. Driven by Sword Ciboodle’s agility, Crazy John’s can now add new mobile virtual network operator partners and uniquely branded and bundled product suites. Read on.
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