PC World leads the charge

PC World leads the charge as domestic sales of PC monthly magazines rose for the first time since 2000 in the most recent audit of paid circulation conducted by the Audit Bureau of Circulations (ABC).

The audit of sales for the six months from January to June showed that Australians bought 1.24 per cent more PC monthly magazines, ending a decline that began in 2001.

PC World was responsible for most of the improvement, reporting 3121 more copies per month than in the previous audit. This 6.5 per cent gain more than offset APC's decline of 1171 copies per month. PC User was up slightly, selling 42 more copies per month.

"PC World has continued to lead the PC magazine market with new editorial initiatives, as well as providing more in-depth reviews from its Test Centre over the last six months," said Amanda Conroy, Editor.

"We hit the mark, meeting our readers' needs with editorial features such as the PC buyers' guide, special reports on digital video, spam, and security, as well as a two-part supplement on Building Your Own PC."

Results for IT publications in the January - June 2003 ABC audit, representing average net paid sales per issue, are:

Publication Monthly sales Gain (loss) vs. last audit
PC World 51,333 6.5%
APC 51,694 (-2.2%)
PC User 59,237 0.1%
PC Authority Not Audited by ABC N/A
Atomic Not Audited by ABC N/A

ADVERTISING LEADER

PC World has continued to see consistent support from IT advertisers and is consistently recognised as the number one technology title in Australia when it comes to advertising pages.

The latest AC Nielsen AdEx reports show that PC World has carried more advertising than any other monthly PC magazine over the past six months. PC World received a total market share of 33.4 per cent against the monthly PC titles. PC World carried 507 ads over the audit period, which was 130 pages more advertising support than its nearest competitor, APC, in the January - June period.

"IT advertisers are under pressure to generate a return on their advertising investment in this competitive PC market," said Matt Rigney, National Sales and Advertising Manager for PC World. "PC World's dominant market share indicates that our clients are pleased with the results they receive from PC World every month",

QUALITY AND INNOVATION

During the last 12 months, PC World has implemented the following major initiatives:

JUNE 2003: THE PC WORLD ULTIMATE FREE GAMES MINIBOOK

PC World's Ultimate Free Games Minibook features over 50 free games, including the massive America's Army 1.7. There are no demos or trials -- just free games.

MAY 2003: THE PC WORLD TIPS AND TRICKS MINIBOOK (SECOND EDITION)

Take control of your PC with over 500 specially selected tips. Fix problems, customise your computer and get more from Windows. Includes the free full version of Argentum Backup 1.5 worth over $40.

FEBRUARY 2003: FREE SOFTWARE MINIBOOK (THIRD EDITION)

The third edition of this best-selling series shows how anyone can save over $1700 by using free alternatives to retail programs. It features seven free games, three office suites, free video editing tools, antivirus software, games, Internet tools, PC utilities and more. Over 50 programs are featured on CD; the book explains the main features of each program and offers tips for getting the most out of a PC.

JANUARY 2003: LINUX MINIBOOK (THIRD EDITION)

The PC World Linux Minibook Third Edition is the biggest release to date. There's new and rewritten content as well as a massive six CDs on the cover -- offering users everything they need to make the most of Linux.

DECEMBER 2002: THE ULTIMATE GUIDE TO MAC OS X MINIBOOK

Whether you've used older versions of the Mac OS or you're simply new to Apple computers in general, this Minibook will help you get your head around key concepts involved in using OS X as well as discovering the benefits of its Unix core.

NOVEMBER 2002: THE ULTIMATE DVD & DIGITAL VIDEO MINIBOOK

The Ultimate DVD & Digital Video Minibook will show you how to get more from video editing on your PC. The full-colour 112-page book features tips, tutorials, reviews of the latest software, and buying advice for DVD and video hardware.

FOR FURTHER INFORMATION CONTACT:

Mike Udabage, President PC Division
Phone: 02 9902 2774; Email: mike_udabage@idg.com.au

Amanda Conroy, Editor Australian PC World
Phone: 02 9902 2781; Email: amanda_conroy@idg.com.au

For this and other recent PC World press releases visit http://pcworld.idg.com.au

PC World Background

· Australian PC World was launched in 1984 and is part of IDG's global PC World product line, which is published in 63 different countries.
· Australian PC World Current Average Paid circulation is 51,367 (ABC Audit period ending June 2003.)
· Australian PC World readership is 294,000 (Roy Morgan Readership Survey period April 2002 -- March 2003).
· Australian PC World is a division of IDG, the world 's leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 4,000 books. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at http://www.idg.com.

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