Sega's new game touches hearts - and more

Games developer Sega is adding a new dimension to interactive entertainment with a game in which players touch silhouetted models to see what sort of "reaction" they can get.

The game, being developed for Nintendo's Nintendo Double Screen (DS) handheld console, is called "Kimi no tame nara shineru" in Japanese, or "I could die for you." In English it has been given the provisional title "Project Rub."

Demonstrating the game at the Tokyo Game Show, Takeshi Shimizu marketing manager for Nintendo DS, touched the 'model' on one of her breasts, her elbow and her upper thigh.

"You can get different reactions when you touch different places, and if you are lucky, you can even get a date," Shimizu said in an interview at the Tokyo Game Show last week.

While the game may be seen as offensive by many, Japanese culture often permits the exploitation of female sexuality in contexts that would not be allowed in many western countries.

The game scenario, billed as a "hot love story" that is "a little painful," involves the player taking the role as an "ordinary guy" who is trying to win the heart of a young woman with a "nice body" who is surrounded by attractive men, according to an explanation of the game provided by Sega.

One of the most highly-anticipated features of the Nintendo DS will be its touch-screen ability, which Sega is keen to exploit, Shimizu said. Actions for "Project Rub" include "pick up," "shoot," "fan," "rub," and "touch."

No working versions of the Nintendo DS were on display at Tokyo Game Show, but gamers were able to touch the silhouetted models on several panels mounted on a wall at the Sega stand. The stand featured a video of a male excitedly playing Project Rub, who was repeatedly touching the screen of a game console.

The game promises to create a "rhapsody" between the player and love, and will go on sale in Japan on December 2.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Paul Kallender

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?