Local ASPs have a good chance at $22.4b market

Australian application service providers (ASP) are well placed to expand into the international IT economy, according to an industry advocate.

"Outside North America, Australia has the fastest growing ASP sector. There are more ASPs [in Australia] than in Europe, Japan, Singapore and Hong Kong," said Traver Gruen-Kennedy, chairman of the ASP Industry Consortium and director of advanced business development, Citrix Systems.

"Australia, to some degree, has taken a leadership position."

The ASP revolution has "the promise for software and IT [in Australia] to gain momentum on a global basis", he said.

By 2003 the ASP market will be worth an estimated $US22.4 billion, compared with $889 million in 1998, according to Gruen-Kennedy.

He said Brisbane-based ASP, Tequinox (formerly Mincom) was an example of an Australian ASP with global potential.

Tequinox, which specialises in applications for the mining industry, is hosting applications from its Brisbane data centre for users in Chile and Europe, Kennedy-Gruen said.

Around 150 companies worldwide have adopted an ASP model based on running applications from a data centre, Gruen-Kennedy said. He estimates there is the potential for "tens of thousands" of ASPs in the marketplace in the future. Many companies have also adopted a similar hosting model which is based around browser and Web-application servers, he said.

In Australia, there are currently about 12 ASPs, but many companies are moving into the space, he said.

"It's safe to say there are many companies who fully understand the [ASP] business model, but a lot of companies don't understand and don't want to be left behind."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Luisa Bustos

PC World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?