Get personal with a search engine

Have you been languishing in the Internet desert for too long, thirsting for a search engine that knows you from all the other nomads? Search engines tend to treat us all the same, and it's a virtual Sahara out there.

That's where a navigation tool and search engine site called YourCompass.com comes in handy. Its technology, known as True Personalization, gets to know you as an individual by tracking your surfing patterns. Based on your interests and preferences, the search results, content, and links come back unique to you.

If monitoring your interests and tracking patterns sounds a bit Orwellian, no one's complaining yet.

"We're trying to create a two-way street of personalisation," says Peter Siniawer, president and CEO of YourCompass.com. "We dynamically learn about you -- over time, we can tailor every single page a user sees."

Search engines such as Yahoo and Excite rely on customisation, loosely based on user input, to track user patterns. It's a one-way ticket to information overload. YourCompass.com, however, starts learning about you the minute you log on to the site.

It's a symbiotic relationship: the more you surf, the more YourCompass.com can personalise your search.

"We form an idea of who you are when you first log on," Siniawer says. "With every subsequent visit, it gets better and better."

It's also free. The site offers e-mail, news, and other services, including chat rooms, stock quotes, movie listings and address book functions, all neatly packaged into an online community.

YourCompass.com refers to this mutually compatible relationship as "Internet intimacy". As Siniawer says, the next level is learning what you prefer and making the Web experience that much more intimate.

"We move with your interests," he says. "We adapt to changing interests."

So go ahead -- get a little closer with the Web. And use YourCompass.com if you get lost in all the layers.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Eileen Smith

PC World
Show Comments

Essentials

Mobile

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?