Ellison touts new software model

In his Internet World keynote address in New York this week, Oracle CEO and chairman Larry Ellison once again pronounced the death of client/server in the wake of Internet computing and "network computers" -- which this time included Internet-enabled mobile phones and Palm devices.

However, software as we know it is also part of the road kill, according to the Oracle chief, who cited myriad examples of how Web-hosted software services are alleviating corporate IT and consumers from the "distributed complexity" dilemma created by client/server computing and obese desktop applications.

"I call it 'economies of scale' -- no one in computing's ever heard of it before," Ellison quipped to an amused audience. "Virtually every other network has done it -- the television, the phone -- providing centralised services using low-cost, easy-to-use devices. It is imperative that you get shared applications off of the desktop to save money and truly consolidate information."

Ellison pointed to the dot-com leaders as the business model for this digital future, explaining how Amazon.com sells globally but doesn't host servers in each country it sells to, rather it centralises customer data and sales at one data centre in Seattle -- using Oracle at the back end, of course.

"It's all going away: we decided four years ago to never do any more desktop applications, and we don't," Ellison said. "We have to handle big better than ever -- that's how the Internet works -- and corporations have to adopt the same model."

The rosy picture painted by Ellison was a convenient backdrop for Oracle's announcement on Tuesday in New York of its Oracle Business OnLine (BOL), an online enterprise software services program that will morph the software giant into the services haven Ellison described. Ellison said that because of the client/server model, corporate managers -- including himself -- don't know what's going on at their companies anymore.

"How many employees work at Oracle?" Ellison joked as he explained how Oracle itself currently runs 70 data centres around the world just for human resources. "I dunno, like I really dunno. It's wacky! And being completely ignorant of what's happening in your company is not cheap."

Lastly, Ellison pleaded with developers to think twice before moving forward with Windows software. The explosion of mobile phones and Palms -- along with the wireless Internet services just around the corner -- is forcing the software industry to move away from the "Windows everywhere" model to the "Web everywhere" model, Ellison said. Oracle has also staked a claim in this space with its "portal-to-go" -- a server running Wireless Access Protocol and tools that allow developers to dynamically re-map from a PC format to a cellular format.

"It used to be that an ISV was crazy if you didn't develop for Windows," he said. "Now you will fail because the economies of Windows are losing."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Renee Gotcher

PC World
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?