Microsoft, Yahoo extend contract for Web ads

Microsoft has extended its partnership with Yahoo to deliver sponsored search results on its U.S. and international MSN sites, despite the software maker's recent declarations that it intends to be a major force in the search market.

Microsoft has extended until June 2006 its agreement with Yahoo subsidiary Overture Services to deliver the pay-for-performance results, it said Thursday.

The agreement was initially undertaken in 2001 and was due to expire in June 2005, an Overture spokeswoman said. There has been no changes to the terms of the contract, the spokeswoman said. Financial details were not disclosed.

Microsoft's decision to lengthen its search partnership with Yahoo comes at a time when the software maker is sharpening its own tools and expertise in the area. Microsoft rolled out a beta of its long-awaited search technology last week, while company executives proclaimed their intentions to take on search leaders Google and Yahoo.

Experts have said that the Redmond, Washington, company's search technology as still in callow form, however, and this factor may have contributed to the decision to extend its agreement with Yahoo.

Under the extension, Overture will continue to provide sponsored results to MSN sites in the U.S., Canada, Europe and Asia.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Scarlet Pruitt

IDG News Service
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?