Microsoft targets midmarket with Navision update

Microsoft is building on its 2002 buy of Danish business application developer, Navision A/S, with the release of its first major product built on the Navision software suite.

Dubbed Microsoft Navision 4.0, the software is aimed at strengthening the company's position in the business application market targeting small and medium-sized businesses (SMBs). Microsoft has been trying to carve a niche in the category over the past few years, investing $US2.4 billion to enter the market with its buy of Navision and US midmarket business application provider, Great Plains Software.

The Navision 4.0 release includes financial, manufacturing, customer management, supply chain, analytics and e-commerce data tools and offers users a new interface modeled after Microsoft's Office Outlook 2003. The main change in the suite is its tighter integration with Microsoft's technology stack.

"To a large extent integration with Microsoft is what the release of 4.0 is about," business manager for Microsoft Business Solutions Navision, Jen Silleman, said.

For example, Excel was used as a viewer for the business analytics graphing tools, Silleman said, and new notification services were built on Microsoft's SQL Server.

The update is also aimed at connecting partners and customers, offering an Extensible Markup Language (XML) port so customers can customise the software for document exchange.

The suite is aimed at companies' inventory, manufacturing and business services needs, and although it is for SMBs, Microsoft is also pushing it for subsidiaries and divisions or branch offices of larger companies.

"A lot of the needs of small businesses are the same as the needs in big business," Silleman said.

However, Microsoft has been adamant that it is not setting its sights on the enterprise market dominated by the likes of SAP AG and Oracle.

The SMB market is highly fragmented, with one or two leading players in each country or region, according to RedMonk analyst, James Governor.

With no global leader and an estimated 40 million small business and 600,000 midsized companies worldwide, Microsoft predicts enormous market potential. It has said that it is investing $US10 billion in its SMB efforts over the next five years, in addition to $US1.7 billion for its partners program and $US850 million for the Microsoft Business Solutions group in fiscal 2005.

"We truly believe that we have a huge potential in that marketplace," Silleman said.

The new software will be released in Australia in the first quarter of next year.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Scarlet Pruitt

IDG News Service
Show Comments

Cool Tech

Bang and Olufsen Beosound Stage - Dolby Atmos Soundbar

Learn more >

Toys for Boys

ASUS ROG, ACRONYM partner for Special Edition Zephyrus G14

Learn more >

Sony WF-1000XM3 Wireless Noise Cancelling Headphones

Learn more >

Nakamichi Delta 100 3-Way Hi Fi Speaker System

Learn more >

Family Friendly

Philips Sonicare Diamond Clean 9000 Toothbrush

Learn more >

Mario Kart Live: Home Circuit for Nintendo Switch

Learn more >

Stocking Stuffer

Teac 7 inch Swivel Screen Portable DVD Player

Learn more >

SunnyBunny Snowflakes 20 LED Solar Powered Fairy String

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?