Yahoo tries to hit closer to home with local search

Not to be outdone by search rivals who have rolled out products to help users find information closer to home, Yahoo unveiled a version of its Local search tool on Tuesday.

Yahoo Local, at http://localsearch.yahoo.com.au, leverages the company's search technology, Yellow Pages and Maps listings to serve up information and results tailored to specific neighbourhoods.

Local Search incorporates comprehensive street maps and a range of relevant information including telephone numbers and addresses.

Users can enter a business name and city or state into a search pane on the Local site to zoom in on an Italian restaurant, or hairdressers in their neighbourhood, for example.

Users can refine their searches according to distance, rating, category and other factors.

The Local offering follows the launch of Sensis’ local search in mid July. Sensis.com.au will use its own Yellow and White pages, the recently acquired Trading Post Group and other Web sites in its search engine.

The company is hoping to make its local offering stand out by adding extra features, such as the ability to make reservations for hotels and restaurants using the tool, and by adding a rate and review feature where users can sound off, giving their opinions on certain establishments.

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Scarlet Pruitt

IDG News Service
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