Intel slashes chip prices for holiday season

Intel has lopped up to 41 per cent off the price of its desktop processors, part of an effort to make PCs that house its chips more attractive as the holiday buying season approaches, a company spokesman said yesterday.

Intel regularly cuts prices on its processors to make way for faster products and in response to changes in the PC market. However, the price cuts announced yesterday go deeper than recent reductions.

The price cuts follow closely the release of desktop systems based on Advanced Micro Devices' new Athlon processor, which has received glowing reviews from many analysts. Intel said its price cuts are unrelated to the launch of AMD's new chip, and were disclosed to PC makers a month ago -- before Athlon began shipping.

The price cuts "are designed to help our customers position our product for the upcoming buying season," Intel spokesman Seth Walker said. Reductions in PC prices typically translate into lower PC prices for buyers.

The deepest cut is on the Pentium III at 500MHz, whose price plummeted 41 per cent from $US423 to $US251, Intel said. All prices given are for 1000-unit quantities. The changes were effective yesterday.

The price of the 600MHz Pentium III, released at the start of the month, remains unchanged at $US669. The 550MHz Pentium III dropped 26 per cent to $US487, down from $US658; while the 450MHz Pentium III dropped 20 per cent, to $US183, Intel said.

In its Pentium II family, used in lower-priced desktops, Intel dropped the price of a 450MHz Pentium II 20 per cent, to $US183; while the 400MHz Pentium II is now priced at $US163, a drop of 6 per cent.

Prices for Intel's Celeron, mobile and Pentium III Xeon chips remain unchanged.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Niccolai

PC World
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?