HP launches online store

Hewlett-Packard has expanded its online services with the launch today of @ hp online -- its online store for the Australian market. The site allows customers to purchase computer equipment online with a range of products from printers to handheld PCs available.

According to Rebecca O'Flaherty, commercial channel marketing manager, the site was designed to meet the changing Australian PC consumer marketplace, with statistics indicating the population is spending an increasing amount of time on the Internet, and becoming more savvy in regard to purchasing online.

"Twenty per cent of calls (to the HP call centre) were from people ready to buy (HP products), without any call to action advertising," said O'Flaherty, discussing a breakdown of the company's 150,000 recorded calls last year. This, she believes, indicated a change in the market and the need for HP to offer online purchasing of its products.

The online store is divided into various consumer brackets, from home through to corporate needs, with registration to the site not mandatory. The site also offers other options to buy, rather than online, with reseller links categorised by geographic location and purchase requirements.

"This won't be the cheapest channel," O'Flaherty said, but other customer benefits including free delivery, convenience, credit card sales, customer service and post sales experience will assist online sales, which have already started flowing through today.

Hewlett-Packard

13 2347

http://www.buy.hp.com.au

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Amanda Conroy

PC World
Show Comments

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?