HP launches online store

Hewlett-Packard has expanded its online services with the launch today of @ hp online -- its online store for the Australian market. The site allows customers to purchase computer equipment online with a range of products from printers to handheld PCs available.

According to Rebecca O'Flaherty, commercial channel marketing manager, the site was designed to meet the changing Australian PC consumer marketplace, with statistics indicating the population is spending an increasing amount of time on the Internet, and becoming more savvy in regard to purchasing online.

"Twenty per cent of calls (to the HP call centre) were from people ready to buy (HP products), without any call to action advertising," said O'Flaherty, discussing a breakdown of the company's 150,000 recorded calls last year. This, she believes, indicated a change in the market and the need for HP to offer online purchasing of its products.

The online store is divided into various consumer brackets, from home through to corporate needs, with registration to the site not mandatory. The site also offers other options to buy, rather than online, with reseller links categorised by geographic location and purchase requirements.

"This won't be the cheapest channel," O'Flaherty said, but other customer benefits including free delivery, convenience, credit card sales, customer service and post sales experience will assist online sales, which have already started flowing through today.


13 2347


Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Amanda Conroy

PC World
Show Comments





Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?