AMD introduces K7

Advanced Micro Devices (AMD) today released its Athlon, or K7, processor, which it hopes will make up ground on arch rival Intel.

The Athlon is AMD's seventh-generation microprocessor. The 600MHz version is priced at $US699, the 550MHz Athlon is priced at $US479, and the 500MHz version is priced at $US324, each in 1000-unit quantities, the company said in a statement.

The company will ship thousands of the processors this quarter and expects to ship hundreds of thousands more in the next quarter, according to an AMD spokesman. End-user systems based on the processor are planned to be available in the third quarter.

The Athlon represents AMD's entrance into the market of high-end processors, said the company's chairman and CEO W. J. Sanders. "I wouldn't expect to see the K7 in sub-$US1000 computers," he said."We are trying to hit high-end price points of about $US1200 per machine and above." AMD will not cut prices for the K7, he added.

Until now, Intel controlled the high-priced processor market, which allowed it to cut prices of other, cheaper processors, industry analysts said.

"AMD never had a high-end processor to help offset price reductions by Intel at the low end," said Nathan Brookwood, an analyst at Insight 64, a consulting and research firm.

Intel's processors range from the high end Xeon, to middle range Pentium processors to low end Celerons. Intel has cut prices for the Pentium and Celeron processors, with the Celerons priced as low as $US70, analysts said.

However, AMD's Athlon now offers higher clock speed and performance than Intel's Xeon processor. In addition, Intel's Willamette processor for high performance desktop PCs, slated to match the Athlon, will not be available until sometime next year, said Mel Thomsen, director of consulting and senior analyst with MicroDesign Resources.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jack McCarthy

PC World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?