Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

IDC Reveals End User Purchase Channels and Brand Preferences for Enterprise Printers

  • 15 September, 2004 14:57

<p>NORTH SYDNEY, 15th September, 2004 - IDC has recently completed the fourth study in the Buying Behaviour and Trends (BB&amp;T) report series covering the local enterprise (250+ employees) market titled, "Business Selection Criteria for Business Printing Environments." This study focuses on both single-function inkjet and laser printer vendor preference, market trends, and forecast analysis affecting the enterprise market in Australia.</p>
<p>Key findings from this study reveal that the preferred avenue for purchasing single-function printers is through Value Added Resellers (VARs), and based on latest BB&amp;T survey results there are two vendors who should see increased preference over the coming year.</p>
<p>Su-Lin Ng, IDC Market Analyst noted that, "Survey respondent feedback indicates that HP and Kyocera fare well for vendor preference in relation to expenditure on single-function printers over the coming twelve months. The key point for the vendors is how to take advantage of this position from a vertical industry perspective."</p>
<p>"It is also important for other printer vendors to focus on the areas within the enterprise market that have indicated preference for their brand over this forecast period," Ms. Ng added.</p>
<p>IDC found that when survey respondents were asked about their preferred source of acquisition for single-function printers, over 66% of the respondents indicated that they preferred purchasing their devices from VARs than any other channel partner.</p>
<p>"For local enterprise customers, the ease of use offered by VARs positions them as the preferred source of acquisition for single-function inkjet and laser printers. These organisations offer the additional service, convenience and time-savings that make the purchase easier for the customer," said Michael Sager, IDC Market Analyst.</p>
<p>For press enquiries please contact:</p>
<p>Michael Sager
Market Analyst, PC Hardware
Email: msager@idc.com
Phone: 61 2 9925 2231</p>
<p>or</p>
<p>Su-Lin Ng
Market Analyst, Printers, LFPs, Inkjet MFPs
Email: slng@idc.com
Phone: 61 2 9925 2203</p>

Most Popular

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Join the newsletter!

Error: Please check your email address.

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?