Looksmart: Aussies done good

Australian Internet directory Looksmart (www.looksmart.com.au) has secured $95 million in private equity, bringing the San Francisco-based company's total capital raised to date to $125.9 million.

Macquarie Bank acted as a placement agent for the Australian-based investors for the transaction, which included Kerry Packer's Consolidated Press Holdings and Citicorp Equity Capital.

Locally, the company plans to use the capital to finance a "massive" brand marketing campaign, to build on advertising sales and form strategic partnerships. The company is also looking to establish a Sydney office, in addition to its Melbourne and San Francisco operations.

Founded in Melbourne by husband and wife team Evan Thornley and Tracey Ellery in 1995, Looksmart left Australia in 1997 in search of capital. Reader's Digest backed the venture as its majority investor.

In May last year the company refinanced with $8.3 million from Cox Interactive media and AMWIN Innovation Fund. Since then, says Thornley, CEO of the company: "We've recruited a full complement of experienced senior management, grown our team from 70 employees to more than 300, and increased traffic and revenue five-fold."

Content of the Looksmart directory is "editorially reviewed" by more than 150 editorial professionals, claims the company. Microsoft has signed a five-year contract for the use of Looksmart as its worldwide MSN search engine.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Molly Furzer

PC World
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?