Via stops making P4 motherboards, reshapes strategy

In a move that reshapes Via Technologies Inc.'s motherboard product strategy, the company has stopped selling Pentium 4 motherboards, a company executive confirmed.

"It's true that we have stopped making P4 motherboards," said Richard Brown, Via's associate vice president of marketing, in an e-mail. "This is because all our customers are now using our P4 chipsets, so we don't feel that we can add any particular additional value by continuing to make them ourselves."

Motherboards are a principal PC component and carry many of the chips vital to a computer's operation, including the processor, chipset and slots for add-in cards, such as graphics cards. Via began selling motherboards under its own brand name in October 2001 in an effort to promote sales of its original Pentium 4 chipset, the P4X266.

The company decided to sell its own Pentium 4 motherboards through its Via Platforms Systems Division (VPSD) as a result of a patent dispute with Intel Corp. that was primarily related to the front-side bus that is used with Intel's flagship desktop PC processor. That legal battle, which involved 11 lawsuits in five countries, caused major motherboard makers to avoid using Via's chipsets for fear they would get entangled in litigation with Intel.

Those lawsuits were resolved in April, with Intel and Via signing a 10-year cross-licensing agreement as part of a settlement that will see Via pay royalties to Intel for certain products.

With the Intel lawsuit behind it, Via is now refocusing the VPSD group to focus on a smaller motherboard form factor, the EPIA Mini-ITX, first introduced by the company in April 2002. Designed to be used with Via's C3 and Eden microprocessors, the EPIA Mini-ITX measures 170 millimeters by 170 millimeters and is intended for use in smaller computing devices, such as set-top boxes and PCs for home entertainment applications.

In addition to the Mini-ITX, Via also sells motherboards in other form factors, including ATX (305 millimeters by 244 millimeters) and MicroATX (244 millimeters by 244 millimeters). The majority of these boards are designed to be used with the Pentium 4 and have been discontinued.

"From now on the focus of VPSD will be on further building up the EPIA Mini-ITX business," Brown said. "This platform is continuing to gain very strong traction in the market, and we see excellent potential for further building up this emerging segment."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sumner Lemon

IDG News Service
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >


Victorinox Werks Professional Executive 17 Laptop Case

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?