Google loses appeal in Louis Vuitton trademark suit

Google lost its appeal in a trademark case brought by Louis Vuitton over Google's Adwords keyword advertising service.

Google's French subsidiary has lost its appeal in a trademark case brought by LVMH Moet Hennessy Louis Vuitton SA, which complained that advertisers were using its name unfairly to sell goods online.

In its ruling Wednesday, the Paris Court of Appeals increased the damages it had previously awarded to Louis Vuitton to Euro 300,000 (US$377,000), from Euro 200,000, and boosted its legal expenses to Euro 60,000 from Euro 15,000, Louis Vuitton said.

The luxury goods maker had objected to Google accepting payments from third parties for displaying advertisements alongside search results for Louis Vuitton's trademarks. Google lost an initial ruling in the case in February last year.

The search company is barred from using any Louis Vuitton trademarks in connection to its advertising services on all of its Web sites accessible from France, Louis Vuitton said. It must also pay for the ruling to be published in four newspapers and on the Web site www.lejournaldunet.com

A spokeswoman for Google in France did not immediately respond to a request for comment. Google has said it no longer permits companies to buy advertising keywords if they are the trademarks of other companies.

The Louis Vuitton case is one of several that Google has faced related to AdWords. Early last year its French subsidiary was ordered to pay Euro 75,000 in fines and legal costs for selling advertisements alongside searches related to a French travel agent's trademarks.

The company has also been sued on similar grounds in the U.S., Germany, Israel, Italy and Austria, it said in a recent U.S. regulatory filing. Yahoo's sponsored search results division, Overture, has also lost a suit in France for selling advertisements next to the search results for a third party's brands.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Niccolai

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?