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Aprimo® Positioned in Visionaries Quadrant in Enterprise Marketing Management Report

  • 17 July, 2007 14:30

<p><i>Vendors Evaluated on Ability to Execute and Completeness of Vision</i></p>
<p>Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM), today announced that Gartner has positioned Aprimo in the Visionaries quadrant in the firm’s Magic Quadrant for Enterprise Marketing Management 2Q07 report.</p>
<p>Gartner, a research and advisory firm based in Stamford, Conn., released the Enterprise Marketing Management 2007 Magic Quadrant, by Kimberly Collins and Adam Sarner on June 25, 2007. The report evaluates companies based on Completeness of Vision and Ability to Execute.</p>
<p>“Our commitment remains exceptionally high to deliver innovative solutions to meet the diverse needs of our customers – with all the benefits of a comprehensive and seamlessly integrated EMM platform,” said Bill Godfrey, chairman and CEO of Aprimo. “It is an honour to have our efforts and vision recognised."</p>
<p>Aprimo has recently achieved several notable strategic moves and achievements, including:</p>
<p>• Continued company growth of 70% in 2006<br/>
• The introduction of Aprimo Enterprise™, Aprimo Agency™ and Aprimo Professional™<br/>
• A growing and deepening partner ecosystem<br/>
• The increasing adoption of Aprimo’s visionary role-based application for increasing marketing productivity<br/></p>
<p>“We are pleased that Aprimo is the marketing technology empowering more than 75,000 marketing professionals at world-leading brands,” said Michael Emerson, Chief
Marketing Officer of Aprimo. “We have designed our solutions to be flexible and user-friendly, as well as easily integrated with other applications that our customers are using. As we continue to develop new offerings we never lose sight of these goals.”</p>
<p><b>About the Magic Quadrant</b><br/>
The Magic Quadrant is copyrighted June 25, 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.</p>
<p><b>About Aprimo</b><br/>
Aprimo is a global leader in providing software that accelerates the productivity of the entire marketing department. Aprimo delivers integrated Enterprise Marketing Management (EMM) products for leading marketing organisations around the world. Aprimo’s technology maximises shareholder value and supports the strategic role of marketing in the boardroom.</p>
<p>Aprimo empowers the world’s leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and B2B, including Bank of America, Cingular, Home Depot, Johnson Bank and Johnson Insurance, Toyota, Time Warner Cable and Warner Bros. Aprimo is headquartered in Indianapolis with offices worldwide.</p>
<p><b>For more information contac:</b></p>
<p>Jessie Jin<br/>
Kinetics PR<br/>
T: +61 2 9212 3848<br/>
E: jessie@kinetics.com.au<br/></p>

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