Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Aprimo® Positioned in Visionaries Quadrant in Enterprise Marketing Management Report

  • 17 July, 2007 14:30

<p><i>Vendors Evaluated on Ability to Execute and Completeness of Vision</i></p>
<p>Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM), today announced that Gartner has positioned Aprimo in the Visionaries quadrant in the firm’s Magic Quadrant for Enterprise Marketing Management 2Q07 report.</p>
<p>Gartner, a research and advisory firm based in Stamford, Conn., released the Enterprise Marketing Management 2007 Magic Quadrant, by Kimberly Collins and Adam Sarner on June 25, 2007. The report evaluates companies based on Completeness of Vision and Ability to Execute.</p>
<p>“Our commitment remains exceptionally high to deliver innovative solutions to meet the diverse needs of our customers – with all the benefits of a comprehensive and seamlessly integrated EMM platform,” said Bill Godfrey, chairman and CEO of Aprimo. “It is an honour to have our efforts and vision recognised."</p>
<p>Aprimo has recently achieved several notable strategic moves and achievements, including:</p>
<p>• Continued company growth of 70% in 2006<br/>
• The introduction of Aprimo Enterprise™, Aprimo Agency™ and Aprimo Professional™<br/>
• A growing and deepening partner ecosystem<br/>
• The increasing adoption of Aprimo’s visionary role-based application for increasing marketing productivity<br/></p>
<p>“We are pleased that Aprimo is the marketing technology empowering more than 75,000 marketing professionals at world-leading brands,” said Michael Emerson, Chief
Marketing Officer of Aprimo. “We have designed our solutions to be flexible and user-friendly, as well as easily integrated with other applications that our customers are using. As we continue to develop new offerings we never lose sight of these goals.”</p>
<p><b>About the Magic Quadrant</b><br/>
The Magic Quadrant is copyrighted June 25, 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.</p>
<p><b>About Aprimo</b><br/>
Aprimo is a global leader in providing software that accelerates the productivity of the entire marketing department. Aprimo delivers integrated Enterprise Marketing Management (EMM) products for leading marketing organisations around the world. Aprimo’s technology maximises shareholder value and supports the strategic role of marketing in the boardroom.</p>
<p>Aprimo empowers the world’s leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and B2B, including Bank of America, Cingular, Home Depot, Johnson Bank and Johnson Insurance, Toyota, Time Warner Cable and Warner Bros. Aprimo is headquartered in Indianapolis with offices worldwide.</p>
<p><b>For more information contac:</b></p>
<p>Jessie Jin<br/>
Kinetics PR<br/>
T: +61 2 9212 3848<br/>

Most Popular

Brand Post

Most Popular Reviews

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles


PCW Evaluation Team

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?