Slammer's aftermath: Product hype

Still patching your SQL Server databases? Well, be sure not to miss the post-Slammer sale!

The new W32.Slammer worm, a nuisance for network administrators worldwide, has turned into a marketing boon for companies that sell a wide range of technology products and services.

The first Slammer-inspired product announcements appeared as early as Saturday afternoon, before many companies had even rid their network of the worm.

That trickle turned into a flood in the days that followed, as companies tried to capitalize on the media attention generated by the worm to highlight their own products.

While it is common for antivirus and vulnerability scanning companies such as Symantec Corp., Network Associates Inc., and Internet Security Systems Inc. to rush out statements and alerts when new worms and viruses surface, the advent of Slammer brought news about a veritable bazaar of different technology products.

Among the Slammer-themed promotions in recent days:

  • Mazu Networks Inc. on Saturday announced that several of its enterprise customers were able to repel the Slammer worm thanks to the protection delivered by Mazu's PowerSecure product.

  • Shavlik Technologies Inc. on Saturday offered free tools to detect missing SQL Server security patches on computers and servers and guard against the SQL Slammer worm.

  • NetContinuum Inc., which makes enterprise Web security appliances, on Monday announced that it will offer all companies affected by the Slammer worm an immediate 25 percent discount on its NC-1000 line of web security gateway appliances.

  • Radware, a provider of intelligent Application Switching devices, on Monday announced the immediate availability of its SynApps Application Security module which can recognize and terminate sessions such as those caused by Slammer.

  • TippingPoint Technologies on Monday announced that it developed an inoculation to block attacks caused by a vulnerability in Microsoft's SQL Server 2000. The inoculation was available for the company's UnityOne customers.

  • NetScreen Technologies on Monday announced that its NetScreen Intrusion Detection & Prevention can accurately detect and prevent Slammer from penetrating corporate networks.

  • BigFix, a supplier of vulnerability and automated patch management software, announced on Tuesday that its Enterprise Suite software customers were able to repel the Slammer worm.

According to executives at some of those companies, the notoriety of Slammer is already helping drum up interest in their products.

"We've seen a real spike in interest in our technology," said John Riley, director of marketing at Mazu Networks in Cambridge, Massachusetts.

"On Sunday, we had twice the normal hits on our Web site. (Tuesday) it was triple the normal level."

The Slammer outbreak has also stimulated activity amongst Mazu's channel partners and brought large corporate customers to the startup's door, looking to purchase their anomaly-based detection technology as well.

Still, Riley acknowledges that the company is treading a thin line.

"Its a tough balance, because you feel like you're taking advantage of an opportunity when someone's vulnerable."

But when your company sells security technology, capitalizing on the misfortune of others is unavoidable, Riley said.

"It's unfortunate and you hate to crow when something bad happens, but when you're a solutions provider like us it goes with the territory."

Others make no apologies for using Slammer to boost their company profile.

"That's like saying the people who make smoke detectors are benefitting from houses burning down," said Tom Byrnes, director of technology at Radware Inc, a company with headquarters in Tel Aviv, Israel.

"Most products related to safety and protection take advantage of bad news to say 'Look if you had this you'd be better off.' I don't think its cynical to say that our product works and if you had it installed it would have protected you," Byrnes said.

With a flood of companies making the same claim, Byrnes admits that its often difficult to known which company or technology really works.

"It's unfortunate that in this industry it's so difficult to distinguish hype from truth," Byrnes said.

Security industry analysts say that the rush by companies to get their message out is a symptom of a security market in which technology buyers are more often motivated by high-profile outbreaks than thoughtful planning.

"Security right now is reactive in nature and people are only as secure or insecure as the last attack, so security companies are prone to try to capitalize on that," said Pete Lindstrom, research director at The Spire Group.

"You'd hope people would take a more proactive approach to enterprise security architecture, but time and again that hope proven to be inaccurate," Lindstrom said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Paul Roberts

PC World
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >


Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?