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Adobe raises the bar on consumer digital photography software with Photoshop Album 2.0

  • 10 October, 2003 11:04

<p>Adobe Systems Incorporated today announced Adobe Photoshop Album 2.0, a dramatic upgrade packed with new features and usability enhancements that allow consumers to quickly and easily find, fix, share and preserve digital photo memories. With a streamlined user interface, digital photographers can utilise the Microsoft Windows-based software to easily organise photos, fix common photography problems and create a wider variety of greeting cards, photo books, calendars and slide shows. Sharing photos with friends and family anywhere is simple with new options that provide the industry’s most comprehensive support for sending images to mobile phones and Palm OS handhelds.</p>
<p>First introduced in early 2003, Photoshop Album extends Adobe’s legendary Photoshop brand to consumers and new digital camera owners.</p>
<p>“Digital cameras will again be the hot holiday gift item this year and Photoshop Album 2.0 is the perfect companion to complete that purchase,” said Adobe digital imaging spokesperson, Alan Rosenfeld. “We’ve simplified the user interface and added more options that make organising, editing and sharing photos with anyone, anywhere easier than ever.”</p>
<p>Enhanced find and fix features
Adobe Photoshop Album 2.0 offers consumers expanded options for organising and locating photos. Significant enhancements to the popular Calendar View feature now allow consumers to view photos in a year, day or month view, making it possible to track life’s moments in pictures. ‘Collections’ is another new feature that acts as an organisational bin for a specific set of photos such as a trip to Paris, a birthday party or an excursion to the zoo. Collections can be easily sorted, re-ordered and dropped into instant slideshows or album views to share with friends and family. The simple but elegant tagging system in Adobe Photoshop Album 2.0 also lets users cross-reference collections in minutes.</p>
<p>Fixing photos has never been easier with one-click fixes and batch auto-fixes for multiple photos, adjusting lighting, colour or blurry photos. A one-click red-eye fix now salvages even the most challenging red-eye photos.</p>
<p>Share with almost anyone, anywhere
Adobe Photoshop Album 2.0 provides consumers with creative and innovative ways to share digital photos with friends and family using mobile phones and Palm OS handhelds with Adobe Reader.</p>
<p>Adobe Photoshop Album 2.0 comes with a new set of professionally designed templates for greeting cards, including new baby, Valentine’s Day, Christmas and birthday oriented graphics. Specialised templates also have been added for e-mails, calendars and bound photo albums, Web galleries and slideshows - complete with background music and transition effects.</p>
<p>Expanding the Photoshop Album product family
With this new release, the Photoshop Album product family has been expanded to meet the varied needs of a diverse spectrum of digital photographers. The family now includes:</p>
<p>- Adobe Photoshop Album Starter Edition, immediately available for free download from The Photoshop Album Starter Edition is a trimmed-down version of Photoshop Album 2.0 with the tools necessary for very basic organising, fixing and sharing of digital photos.</p>
<p>- Adobe Photoshop Elements 2.0 plus Adobe Photoshop Album 2.0, is a combination of two powerful products in one affordable package for more sophisticated photo editing capabilities, including photo restoration, colour correction, adding text and more. The addition of Photoshop Elements allows advanced users to explore the creative possibilities of image editing and simple enhancement with outstanding results.</p>
<p>Pricing and availability
Adobe Photoshop Album 2.0 for Microsoft Windows 2000, Windows Millennium Edition or Windows XP is available for an estimated street price of AU$79 and NZ$89.</p>
<p>The Adobe Photoshop Elements 2.0 plus Adobe Photoshop Album 2.0 bundled product is available for an estimated street price of AU$189 and NZ$209.</p>
<p>Both products are available immediately in Australia and New Zealand through Adobe Authorised Resellers.</p>
<p>For more detailed information about Adobe Photoshop Album 2.0 and the Adobe Photoshop Album product family, please visit</p>

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