Sony Ericsson ups its game plan

Sony Ericsson Mobile Communications last week held a worldwide launch at which it unveiled its new range of handsets and accessories, all aimed at different market segments.

At the launch, the company showed off new handsets, such as the J300 entry-level phone, its K300 camera phone, the K750 2-megapixel camera phone and its W800 Walkman phone. On the accessory side, Sony Ericsson showcased, among other things, its Bluetooth Media Center, which allows users to wirelessly transmit phone content to a TV or hi-fi, and its MXE-60 flash, which comes standard with all its new camera phones.

However, according to Avinesh Pillay, product manager at Sony Ericsson, the W800 Walkman phone is its 'wow' product. "Walkman is a well established household brand name that everybody associates with Sony. The W800 is the first in a long line of phones to include the Walkman brand," says Pillay.

The Walkman handsets will play MP3 and AAC music formats, and are designed for ease of transfer and compatibility with PCs. The company's pitch, however, is that 'you can take your entire CD collection and move it onto the phone'.

"The W800 offers users up to 30 hours of battery life and also includes a 2-megapixel camera with an auto-focus option and 4X digital zoom," he says. The phone comes with a set of headphones, 32MB of internal memory, and also includes a 512MB Sony Memory Stick Duo, allowing users to listen to entire albums on their phone. Also included with the phone is Disk2Phone software for copying songs from their PC to their phone.

There has been a lot of talk about Sony Ericsson giving Apple Computer's iPod a run for its money, but Pillay says: "We see music phones and iPods as complementary product categories.

Music phones will fill a 'spontaneous listening' space in the market for times when you do not have your dedicated digital music player with you, rather like camera phones that have led to spontaneous picture taking. We believe that music phones will appeal to iPod and other digital music player users, as they already have large amounts of digital music stored on their PCs and will be able to use the same music files on their phones.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sean Bacher

Computerworld
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?