SimpleTech unveils terabyte external hard drive

The design firm that crafted the seminal Ferrari car has turned its attention to hard drives, and the first of its efforts is an elegantly curved external drive just unveiled by c The rainbow of colour options is tied to drive capacity, topped by the first external terabyte hard drive (in charcoal grey).

That 1TB drive packs Hitachi's five-platter, 3.5-inch Deskstar 7K1000 into the newly redesigned SimpleTech enclosure. The company expects the price to be in the upper US$400s when the drive ships in mid-May.

Other entries in the new SimpleDrive Desktop line come in an array of capacities and colours; pricing starts at US$99 for a 160GB drive. Each colour designates a different capacity: fire red (160GB), pearl white (250GB), sapphire (320GB), onyx (500GB) and charcoal gray (750GB and 1TB). The drives will be available in USB 2.0-only and USB 2.0 and FireWire 400 varieties.

Sleek, colorful look

SimpleTech, which was recently acquired by Web services company Fabrik, drew on the skills of Italian industrial design house Pininfarina to design its Ferrari line of portable hard drives last year. The line was so successful, says Mike Coronado, Fabrik CEO and co-founder, that SimpleTech shot out of nowhere to claim the number two spot in the market. SimpleTech then returned to Pininfarina when it came time to redesign its previously unremarkable desktop external hard drives.

The redesigned SimpleDrive Desktop has an elegantly curved design and a large button on the top surface, which the company dubs its One-Click backup. The drive ships with One-Click Backup and Record software, based on ArcSoft's similarly named software. The 1TB capacity is unique among external hard drives.

Services bundled

All of the drives ship with 2GB of storage on Fabrik's Myfabrik.com Web storage, sharing, and content management service. That two gig capacity is up from the 1GB that's given on free Myfabrik.com accounts.

"Fabrik is a software and services company," Coronado says. "Syncing, backing up, managing your content on the Web--that's where we're going with this. And the Fabrik service will be part of an overall platform that the devices will fit into. It may be a flash drive, an external hard drive, or a network storage device--we'll be able to handle all of those "nodes" in the digital fabric."

The idea is to move away from the concept of backup, and to the concept of the making your content available to yourself, and to others. "In the fall," Coronado adds, "we expect to have an integrated service that will sync content on the myfabrik.com site with other devices, such as a hard drive or a flash drive. You'll be able to go from anywhere to anywhere."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?