Melbourne IT enters SME Web site design market

Melbourne IT has announced plans to target the small to medium enterprise Web site design market, traditionally serviced by small operators and university students. They hope to tap into the vast numbers of businesses which don’t have an online presence, but know they need one.

Melbourne IT has partnered with FulfilNET, a Web site design firm with big clients such as Yahoo and Sensis (Yellow Pages). Perhaps surprisingly, these two big names aren’t going to charge big prices. For under $1000, FulfilNET will create the site, set up e-mail and host it for one year.

“We’re going for the analog 40- to 50-year-olds,” said Paul Harvell, marketing manager with FulfilNET. In reaching this technology-shy audience, FulfilNET has perfected a balance between labour-saving and old-fashioned customer service.

Initially, a “content collection booklet” is sent out to the customer, with forms that will capture all of the required information. A consultant then calls them to explain the booklet step-by-step. The materials are then posted back to FulfilNET, which creates the site.

This labour-intensive process is made faster by a streamlined platform created by FulfilNET, called 4SiteCreation.

Of course, many customers must be serviced in order to turn a profit on what is traditionally a rather marginal business. FulfilNET has set up what it describes as a “factory” filled with Web designers and content collectors. According to Harvell, the company has produced 182 sites over the past month.

The entry-level package costs $599 and is a single page. The Professional package costs $799 with five pages. The Custom package costs $899 and includes a completely customised layout.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ed Dawson

PC World
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?